Ukraine(.ua) beyond the headlines

Hello! We are Ukraine.ua – Ukraine's digital voice on the global stage. We aim to show authentic Ukraine beyond the news headlines, and let the world learn about the richness and depth of its heritage and spirit.

Today, we are a digital ecosystem of two websites ukraine.ua and war.ukraine.ua and 13 social media channels of Ukraine in English and Arabic languages. Ukraine.ua covers key events happening in Ukraine – from war-related news to sport achievements, arts, civil life moments, and more.

Serving over 3M people across the globe, and representing 60M Ukrainians, we want you to feel Ukraine the way we, Ukrainians, do. We give a voice to those living through the events that shape headlines – not only the hardship, but also the moments of resilience, unity, and hope.

We launched impactful projects that embodied the hardest pains of every Ukrainian: What We Are Fighting For, Free The Leopards, The Unity Wave. And we are eager to do more of it, uniting people of common values and mission around the world.

We are known as a reliable source of war-related news from Ukraine. However, the initial plan was more than that.

Founded in 2021 by a team of like-minded people with a dream to tell Ukraine’s story to the world, Ukraine.ua became an official information portal about Ukraine featuring the country's culture, the opportunities for business and investment, traveling, and studying. In cooperation with Ukraine’s Ministry of Foreign Affairs, we worked on promoting those things you would typically know about any other country in the world. But in February, 2022 the priorities changed.

In a bombshelter somewhere in Zhytomyr, the team launched war.ukarine.ua on the 7th day of Russia’s full-scale invasion of Ukraine and focused on providing the verified and fact-based war news from Ukraine to the audience that were continuously growing, seeking for more information on what's really happening. And since then, we still inform people about the key events happening in Ukraine.

As a non-commercial project, Ukraine.ua had been relying on grant funding and sponsors who shared its values and mission. After US aid cuts in January 2025, the project lost its main funding source. Facing a financial crisis, the Brand Ukraine team had to close all the projects. But one.

“If we were to follow simple financial and business logic, we had to shut the project down. But if we had done that we’d close a very authentic project our team has believed in all these years, not to mention it would have weakened Ukraine's outreach to the world and strengthen Russian propaganda globally. The financial crisis has shown us what matters above all. We have prioritised Ukraine.ua because we're prioritising Ukraine – for ourselves. We’ve made a unanimous decision to continue our lovemark project”, Maria Lypiatska, founder of Ukraine.ua.

Today, we are a team of 5 people inspired by Ukraine. We believe that anything is possible if people are united by shared values and acting from the heart. We want to show Ukraine beyond the headlines, the real true Ukrainian spirit that we carry out for centuries. We want to tell you about Malanka, an ethnic celebration originated in the 4th century; folk Ukrainian music by DakhaBrakha now adored by millions globally; and arthouse masterpiece 'The colour of Pomegranate' by Sarkis Parajanian – Georgian by blood, Ukrainian by soul.

We want to expand and deepen your perception of Ukraine, transforming it from just a country fighting for its freedom to a European heartland with breathtaking nature, bustling cities and cozy towns, cuisine with a soul and incredible flavours, and art that comes from the heart. The spirit of Ukrainians from all 24 regions and Crimea, the beautiful landscapes from Donetsk steppe to the Carpathians, and today's reality of being Ukrainian and living in Ukraine.

After the victory, we want the world to know us not only as strong warriors but as a bravehearted nation with a deep history and outstanding culture who are modern, innovative, and share strong democratic values with the world.

We are not a news media, we are much deeper than that.

If you're inspired by Ukraine, as we are. If you find justice and freedom as your core values, the same as we do. If you want to learn more and stand with those who truly make the difference – join our community of mission-driven people who are inspired by ideas of making significant impact everyday.

Our main goals for this year are:

• Sustain a project launching new funding resources. Today, the project has only one grant funding, so we aim to open new sources of funding to keep the operations, excluding commercial revenue – our community’s trust matters above all.
• Expand the content creation team. We want to tell you more about the unspoken Ukraine however, it's hard to do with only 2 people managing the content. We want to hire more team members to produce more content for you.
• Scale up the content production. More content pieces about Ukraine's modern culture, history and architecture, daily life of Ukrainians and spirit of the nation.
• Develop a strategy for Ukraine.ua for 2026 focusing on expansion of operations to drive the mission – giving more of true Ukraine to the world.

Support our mission to broaden the world’s perception of Ukraine and join our community of bravehearted people inspired by its spirit.

Ukraine.ua seeks for $9,000 per month for:

1. Covering everyday hard work of the team of 6 inspired creators ($7,500).
2. Subscriptions for crucial tools for content creation ($200).
3. Covering the administrative and management costs ($1,300).
4. Upgrading and boosting Ukraine.ua project (launch of Spanish language channels / new communication campaigns as What We Are Fighting For / explaining Ukraine category) ($investment you think is worth of our project).

How to Sign Up for Membership

We are deeply grateful for any form of support for our work. For those who are willing to invest regularly in our project, we’ve prepared exclusive membership benefits, including unique products from the Ukraine.ua team. We want you to feel special — just as we feel about your support.

Below, you’ll find our membership tiers and their associated benefits. To join and support the project, please follow the instructions below:

1. Click on the membership tier you would like to join.
2. Enter the amount of your investment in UAH (the equivalent amount in UAH is provided in the tier description). Also, below you'll find the minimum donation amount in UAH indicated for the membership tier selected. Select the frequency of your investment (please note that benefits are available to regular supporters only).
3. If you wish to keep your donation amount private, check the appropriate box.
4. You will then see the membership tier you selected displayed below.
5. Click the blue button at the bottom of the page to proceed with your donation.

You will then see the total donation amount in UAH and available payment options. Choose your preferred payment method and click the blue button to complete your checkout. By the end of the day, you will receive an email from our team with a link to our private community chat and details about your membership benefits.

If you haven’t received the email or have any other questions, please contact us at [email protected] .